Why A121

About Us

Customer data is an invaluable resource for marketing, but it must be handled with care.

A121 is an Italian legal-tech company with over 20 years of experience, specializing in integrating privacy into marketing workflows for structured enterprises and business groups. We are not privacy consultants but experts in IT, privacy, and marketing. We collaborate with your legal teams and DPOs to prevent fines and reputational damage caused by inaccurate privacy management, implementing privacy in operational marketing workflows.

Think of our work as the grounding wire in electrical systems: it ensures your company won’t suffer serious harm when something goes wrong.

What We Do

We ensure your marketing complies with GDPR and protect your customers’ privacy through technological solutions and best practices.

We provide consultancy, risk assessments, and remediation measures to ensure your marketing activities respect customer rights and that all necessary information to protect your business in case of disputes is correctly collected and stored. Using our quick assessment method, we map the journey of personal data starting from touchpoints and utilize Trust Guardian platform to centralize the management of consents and proofs of genuineness.

What is Quick Assessment

The GDPR quick assessment of marketing workflows is how we’ve codified all our experience on the best way to secure marketing operations – without slowing them down. In fact, we often unblock activities that were paused or limited out of caution. That’s it. You can stop reading now and call us to get started. Or, if you’re curious to learn more, keep reading.