What We Do
In short? We secure your marketing. Without slowing it down.
We ensure your marketing complies with GDPR and protect your customers’ privacy through technological solutions and best practices.
We provide consultancy, risk assessments, and remediation measures to ensure your marketing activities respect customer rights and that all necessary information to protect your business in case of disputes is correctly collected and stored. Using our quick assessment method, we map the journey of personal data starting from touchpoints and utilize Trust Guardian platform to centralize the management of consents and proofs of genuineness.
Is your marketing at risk of disputes? Here we are!
We enhance reliability and resilience by ensuring that:
- Your marketing complies with GDPR
- Your customers’ rights are protected
- You can defend yourself in case of disputes (burden of proof)
Is your marketing stuck? We’ve got it covered!
We redesign workflows to make them agreeable even to the most cautious DPOs!
Some commercial initiatives may seem too risky or aggressive in terms of compliance, leading privacy concerns to slow down marketing efforts. But solutions can be found if the two areas are aligned. That’s precisely what we do: we rework workflows with your marketing team, then communicate in “legalese” with the legal team to obtain the necessary approval.
In the end, everyone wins!
Why do we care so much about your marketing?
Marketing is the business area most exposed to risks.
Over 95% of GDPR fines are triggered by a customer complaining about the improper use of their personal data by marketing – often unintentionally. This happens because customers can change their minds about the consents they’ve given, and it’s challenging to demonstrate what those consents were.
That’s why we developed Trust Guardian: to track every privacy-related action for each individual customer.
Why are we obsessed with your touchpoints?
Whether it’s newsletters, loyalty cards, SMS, phone calls, promotional emails, CRM initiatives, or anything else, when it comes to fines,
touchpoints
A touchpoint is any point of contact between the company and your customers, both online and offline, where personal data is collected or an interaction with the customer occurs, generating privacy events. It is crucial to map, analyze, and secure every single point of contact between you and your customer, to rapidly minimize privacy risks, enhance your company’s accountability, and increase resilience to complaints and inspections.
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are the primary cause for concern.
Touchpoints are the points of contact between your company and customers. If a customer feels violated or disrespected, they can quickly become your worst enemy.
If you’re curious or have doubts, measure the health of your touchpoints with our quick assessment process.
Yes, marketing compliance can be challenging. That’s why we designed the rapid analysis.
Our method is designed to implement privacy in your marketing quickly and painlessly, without slowing down your business activities. It may sound simple, but it actually requires significant expertise.
Our method is a well-balanced mix of consultancy and technology. It works by starting with the ultimate goal—minimizing the risk of fines and reputational damage – and then identifying all the necessary activities to achieve it.
Look at our quick assessment method.
We turn consultancy into action. And with Trust Guardian, you turn “to-dos” into “done!”
The road to hell is paved with good intentions. In GDPR’s case, it’s paved with consultations that aren’t translated into operational actions.
Trust Guardian is our cloud-based software platform that makes your marketing security results tangible and lasting.
Discover Trust Guardian and everything it does (and doesn’t do).
What We Do
Attention!
If you find yourself in one of these situations, we can help:
- Privacy regulations seem to be hindering your marketing.
- You want to ensure your customers’ security and demonstrate your reliability.
- There’s chaos in managing consents across your systems.
- You understand the importance of documenting each customer’s privacy history.
- You want your customers to manage their privacy preferences independently.
- You want to update consents for your customer and prospect lists without missteps.
- You need to prove that the consents collected are authentic and compliant with regulations (proof of genuineness).
Legal, ICT, Marketing: we understand your needs
We aim to relieve you from the headaches of managing customer consents and privacy.
