Customer data is an invaluable resource for marketing, but it must be handled with care.

A121 is an Italian legal-tech company with over 20 years of experience, specializing in integrating privacy into marketing workflows for structured enterprises and business groups. We are not privacy consultants but experts in IT, privacy, and marketing. We collaborate with your legal teams and DPOs to prevent fines and reputational damage caused by inaccurate privacy management, implementing privacy in operational marketing workflows.

Think of our work as the grounding wire in electrical systems: it ensures your company won’t suffer serious harm when something goes wrong.

5 (and a half) reasons to choose us!

Yes, we’re probably betting everything on these few lines. But we’re pretty confident in our strengths. After all, securing your marketing is not a task for the faint-hearted, right?
Here’s why you should seriously consider us:

• 1. We’ve been doing this – and only this – for a long time. Through consultancy and technology, we secure your marketing to minimize the risk of fines and reputational damage for your business.
• 2. We don’t replace your privacy consultants but work with them to close the loop on your company’s accountability.
• 3. We’re fast and pragmatic, with an engineering mindset for problem-solving. We focus only on what matters, knowing where to look and quickly address critical points: touchpoints, the interactions between your company and its customers within your marketing workflows.
• 4. We’ve developed a method that starts from the critical issues without interrupting your activities and Trust Guardian, a one-of-a-kind platform that manages all the essential privacy aspects for marketing.
• 5. We offer you a quick assessment path to get to know us and provide you with all the information you need to decide if it is time to team up. Oh, and this service is free (but far from trivial!).
• 5½. We’re an Italian company and know the European GDPR regulations inside out. (We love our US colleagues, but on many aspects of the GDPR, they are just not there yet!) We are highly competitive in terms of both solutions and costs. We are all senior-level experts, we speak your language, and we will support you from the start of the project well beyond its completion. For us, your satisfaction isn’t just a saying; it is essential for our success. Ask our clients.

So, whether it’s your website, e-commerce, trade shows, intricate campaigns, or simple newsletters, we know what needs to be done to get you quickly secured.